Claire Manufacturing (A Division of PLZ Aeroscience) rebranded it’s core product line with an integrated campaign to launch, showcase & distribute product with a new, fresh look. To accomplish this, there was a complete redesign of over 150 products, new cohesive literature, sell sheets, website, promos, email blasts, tradeshow designs, POP displays and an assortment of direct mail & magazine advertising. The campaign generated new sales and continues to maintain brand loyalty for this 100 plus year old company.
- Agency: CGM
- Art Direction: Corey Gers